Car Tracking Devices: Considered and Evaluated

Car tracking devices are anything but cheap. If you are going to buy one of these high tech, expensive products there are several things that you should know about them before committing your finances (and in some cases, your security) on a device that you know will work in theory, but have no experience in practice.

The first area that this article is going to examine is the different ways that people often use car trackers. After a brief examination we will examine some of the tracker characteristics that any potential customer should evaluate before making their final decision.

Ways To Use a Car Tracking Device

There seem to be four main reasons to use a GPS tracking device inside a car. They are to track inexperienced, immature drivers, verify suspicions of infidelity, improve business operations, and recover property.

Teen Drivers

We have gone into great detail about the different reasons why a parent would install a tracking device in their teen’s car. We have even discussed some of the ways that a tracking device for cars can be leveraged to help make teens safer drivers. Needless to say we won’t go into a lot of that stuff here. You just need to know that more teens die each year from automobile accidents than any other cause. These are all preventable deaths and are often the fault of the teens themselves.

If you knew that a tracking device would save your teens life, would you spend the $400 for it?

Catching Cheaters

Cheaters suck. They often lie. They also need to be caught. Most of the time the person being cheated on needs help in pinning the cheater into a corner so that they have to admit their infidelity. GPS tracking can often help them in this endeavor. Simply install a tracker in the vehicle of the suspected cheater (but only if you own that vehicle – tracking another person’s property without their consent is illegal) and you can know for certain if they are staying at work late or doing something a little more suspect.

Fleet Vehicle Tracking

Car GPS tracking has a long and proven track record in commercial applications. It has been shown to improve worker productivity, reduce costs, enhance the customer experience, and improve vehicle maintenance. What more could a business owner want?

Theft Recovery

Theft happens. Having a device that will tell you where your car is in real time when you wake up in the morning and your car isn’t out front can be invaluable. It is also nice to know that the crooks that stole your car are going to prison rather than profiting off of your property.

Considerations For Choosing A GPS Car Tracking Devices

If you come to the conclusion that you need a device to track a car then you have to take several things into consideration when making your decision. These devices are anything but cheap, so making sure you pick something that is going to meet your needs is very important. Here is a list of some of the main things you will want to think through:

Hardwired Vs. Stand Alone

This may not sound like that big of a decision, but it is probably one of the most important decisions that you need to make. The main reason for this is battery life. Tracking devices, especially real time tracking devices, run through battery power very quickly. Some GPS car tracking devices, like the Zoombak, only have an active tracking life of several hours. That is extremely low if you need to track the vehicle for longer than that.

Hardwired car tracking devices have the benefit of getting their power directly from the vehicle itself. As long as your battery is live your tracker will be able to give you the position of the car. Some hardwired trackers can be installed covertly so that they are not easily seen or accessible. Others are installed under the steering wheel in the OBD-II port and can be easily seen if you know what to look for.

Stand alone devices do not benefit from the car’s power source and must rely on their own battery. This means that you can have an active tracking life of several weeks to just a few hours depending on the type and size of the tracker you are using. This can be fine – it just depends on what you are using the tracker for and how much money you want to spend on it all.

Real Time Vs. Data Loggers

GPS logger

Probably the next most important thing for people to think about when going with a car tracker is whether or not they want to see the position information in real time or if they are alright with recording the data and looking at it later, after the device has been retrieved from the vehicle. Most people want to do the tracking in real time. There is just something special about being able to watch your asset move from location to location.

The price tag on real time car tracking devices is nothing to sniff at. They are often much more expensive, two to three times as expensive, than their data logging counter parts – and that doesn’t even take into consideration the monthly subscription fee required by most tracking providers. When that is taken into consideration it can cost four times as much just in the first year alone!

But if your need is for a real time tracker then you are going to fork out the cash.

Web-Based Vs. Software Based

Many people looking for GPS tracking want something that they can access from any web enabled computer. This is most often available with real time GPS tracking devices. This is because the tracking device will transmit the position and vector data over a wireless network to your tracking provider. The provider will then make this data available to you on a secure website available on the internet. Only you are going to be able to access the information since you are the only one with the user name and password for the tracker.

Here is a graphic of how this all works:

How web based tracking works

Software based car tracking devices are generally data loggers. Most of the time the data logger comes with a CD that contains some sort of tracking software that you need to install on your computer to make sense of the data the device records. For example, the i-Got U GT-600 comes with this type of software on a small mini-CD. The software works with the device to display your trip data on pretty Google-based maps and helps you integrate photos into your journey. The software then lets you post this information out on to the web if you want to share the data with friends or family.

While most car tracking devices don’t need some of the features available on the i-GotU (that device is designed to help people share vacations, hikes, or other fun excursions), they will have some sort of software that will help you make sense of the data on the tracker. This is helpful for users because it means you don’t need to know a ton about telemetry in order to make sense of your tracking information.

Covert Vs. Open

You are wanting a car tracking device for a certain reason, and that reason is going to determine whether or not you want to use a covert tracker or something that is a little more easily seen and accessed. Above we mentioned 4 different applications where are GPS car tracker would be useful. Here are some of the defining characteristics of a covert vs. open deployment in each category:

CovertOpen
Teen Drivers
  • Engaged in or suspected of illegal activity
  • Extremely rebellious and likely to destroy or bypass car tracker
  • Acts also as a good theft recover device
  • Parents have a relationship of trust and mutual respect
  • Teen sees tracker as safety device and is clearly aware of consequences of bad driving
Catching Cheaters
  • Cheater is suspicious of you knowing
  • Cheater could turn violent and abusive if your search for truth is discovered
  • Cheater is observant or tech savvy
  • None
Fleet Vehicle Tracking
  • Acts as an excellent theft recovery device
  • Catches wasteful employees in the act
  • Reminds employees to work their best all the time
  • Allows for integration with dispatchers, increasing efficiency in workforce
  • Promotes healthy employer/employee relationships
Theft Recovery
  • Hidden trackers will be overlooked by less accomplished criminals
  • Ability to work as long as the battery is still giving power to the car
  • None

As you can see, there are some applications where having an easily accessible car tracking device is not really in your best interest. You can still use it in these instances, you just run the risk of wasting your money.

Should You Use A Car Tracking Device?

Not everything labeled as a car tracking device is going to be what you are looking for for your particular needs. Be sure to carefully consider the purchase you are making. Ask questions of yourself and the potential supplier. The more questions you ask, the better informed you are going to be and the more successful you are going to be in your desire to track a car with GPS.

Car Tracking, Google, Cell Phones, And Real Time Traffic Updates

The folks over at Google are turning car tracking into a public service, using the data in an impressive effort to provide traffic information for free to users of their popular Google Maps for Mobile cell phone application. This is a great leap forward in providing useful and reliable information to users all over the globe, but especially in the United States. Being able to get traffic information for free on your GPS enabled cell phone is just another reason to begin ditching those cumbersome and increasingly obsolete GPS navigation devices.

Many traditional GPS navigation devices end up charging you for a traffic service – $50 for a year of MSN direct on one device or $90 for a lifetime subscription on one device (Some devices give you traffic updates for free, like the Garmin Nuvi 265WT). If you turn this into a monthly charge, most people are going to end up spending an additional $4 a month to get traffic. This is no comparison when it comes to the free, real time traffic updates provided by Google.

Another advantage to the Google data is that it is crowdsourced. Crowdsourcing is when a task is given to a large crowd of individuals to perform. Generally speaking, crowdsourcing is a great way to gather information. Google is able to do this because they have thousands of customers who currently run their free cell phone tracking application Google Maps for Mobile. All a current user has to do to make their information available for Google to use is turn on the GPS location sharing feature on their phone. This will add your phone’s speed and location to the massive amounts of data already being sent to Google by users all over the roadways. The more information they have, the more reliable their traffic data is going to become.  GPS tracking for cars is now becoming useful for everyone.

Now why is Google doing this? Is it just out of the kindness of their own heart that they are making this car tracking information  available to anyone who wants to use it, free of charge?

Google Maps Real Time Traffic DataWell, there are a couple different things that this Internet giant could by trying to accomplish by using cell phones to track cars and get accurate traffic information. The first is the most obvious: they want to improve their current product and services. Google Maps is a wildly popular web application and is becoming just as popular on mobile phones. If they can increase this application’s usefulness they can solidify their user base and create lots of Google Maps evangelists. This could cut into the market share of other online map providers like MapQuest and MSN.

Since cell phone make great car tracking devices it is pretty obvious why they chose to leverage their existing cell phone user base instead of creating a brand new Google GPS navigation unit.  That just wouldn’t make any sense for the long term since car navigation units are on the decline (or at least so say I).

This strategy also has a long term objective as well, creating Google brand loyalty. That way, when they produce something new – like the Android cell phone – they already have a customer base that will become interested in their new product offering. In fact, the Android cell phone is probably going to receive a marked boost from Google having a strong presence in the world of mobile applications. While it is my understanding that this GPS enabled cell phone is not doing that great in terms of market share, I’m sure that Google is in this one for the long haul.

So it would appear that in addition to wanting to help out there users they are also are interested in making some money. This is obviously going to the be goals of a corporation so users should not be too concerned about this fact.

There are, however, a few things that you will want to look out for if you are going to be letting Google take a peak at your GPS coordinates and your speed information. The first is you will want to make sure that Google is going to watch out for your privacy. If you want to find our more information about how they plan on keeping your private data safe I recommend that you read their official announcement made here: The bright side of sitting in traffic: Crowdsourcing road congestion data

For those that don’t feel like jumping to another page I will sum up their privacy measure. They are as follows:

  • Google makes all phones anonymous, so no one using the data will know for certain that your phone is the one providing the traffic information
  • They also will delete your starting point and your destination point from their database, essentially crippling someone wishing to use the info to know exactly where you came from and where you are going – even Google
  • Another layer of privacy protection is expected in the sheer volume of traffic data they plan on collecting, if you are one of a hundred motorists handing over your personal information to Google then it stands to reason you will be harder to find

This is all important information given the fact that some companies (*cough*Palm*cough*) like hijack your personal information, including your phones unique identifier, and send it back to Palm HQ with their unwanted cell phone tracking software.  Companies need to take privacy concerns seriously if they want user to entrust their data to them.

The second key consideration is how sending all this data is going to affect your data plan.  This is probably the more important of the two considerations since this is mainly going to be about money for a lot of people.  I have not extensively tested this, so take it with a grain of salt, but I am assuming that if you are already using Google Maps for Mobile extensively and you are fine with your current data plan then you won’t have anything to worry about.  But if you push your data plan to its max with your current use then adding the load of sending your GPS coordinates to Google will probably push you over the edge.

For some people, this can mean hundreds of dollars depending on what your cell phone provider’s policy is with account overages.  This will turn your free real time traffic updates into fairly expensive traffic update.  But this is the problem with free GPS cell phone tracking.  If you can’t cover the expense of sending your data over the network then it isn’t going to be free.

In the final analysis I think that most people are going to benefit a lot from this type of data.  According to one recent report released by Navteq, a major supplier of GPS maps, people spend 18% less time when they have access to real time traffic updates.  If you extrapolate that data over the course of an entire year that will turn into 4 whole days of time saved.  Now that is car GPS tracking that I can live with.

But is Google going to succeed with this car tracking system they have created or will it fail?  Are cell phones really the tracking device for cars that everyone thinks they are or will the data provided by the modern marvels fail to live up to expectations?  Only time will tell for certain, but I for one am extremely optimistic.